Don’t experience another small-time, disappointing launch.

At this one-time-only intimate workshop, we’ll co-create your book LAUNCH PLAN based on the TESTED launch strategies Mike Michalowicz is using to sell 10,000 copies of his new book WEEK ONE.

— June 3 & 4, 2019 —

AuthorUpLive IS A ONCE-IN-A-LIFETIME EXPERIENCE… and your opportunity to work directly with the team behind the bestselling business books PROFIT FIRST, THE PUMPKIN PLAN and CLOCKWORK to design a marketing campaign that will not only sell books, but convert readers into ambassadors for you and your business.

  • Attendees will be given a physical and digital copy of the “tested” launch plan which was designed with industry’s leading strategist Amber Vilhauer to sell 10,000 copies of Mike’s next book WEEK ONE. Most authors sell less than 1,000 copies in the life of the book. This is 10X that in one week! Think there’s some value there?
  • Rather than talk at you for two days… Mike, AJ and Amber will co-create with you in a workshop setting, using our private plans and processes to help you map your own strategy for launch. (And… at a state-of-the-art facility chosen by the world’s biggest celebrities for their most intimate, special events!)
  • You’ll get connected with influencers and community AT the event. PLUS… $500 of each ticket is donated to Front Row Foundation – you’ll be making someone’s dream come TRUE.
  • Although authors stand to gain the highest advantage, any speaker or coach can use our most creative, innovative and sophisticated ideas to launch your next book, workshop or online program!
  • With a full commitment to transparency… we will allow you to take home our spreadsheets, contracts and other documents to use for your own massive, global book launch… PLUS, most importantly, you’ll understand how that leads to the development of a multi-million-dollar business.

And, because you need to start with a great book, master writer AJ Harper will reveal her book development and editing process.

“If there will ever be a patron saint for entrepreneurs, Mike Michalowicz is surely a top contender for the position. He has personally been through every point of the entrepreneurial roller coaster, which gives him the credibility to speak to entrepreneurs in the kind of honest language they want to hear.”

– Simon Sinek, Optimist and author of Start With Why and Leaders Eat Last

You Belong in This Room

As an author, speaker or coach, you’re likely…

  • Drained… from investing in products, programs and events that only teach you part of the solution – then leave you hanging out to dry, wondering how to implement strategies, and in what order.
  • Frustrated… from not knowing who to trust and what needs to happen to actually GET RESULTS. (By now, you may even be wondering if getting results is nothing more than a “myth.”)
  • Concerned… about the future of your business, and what that means for your personal goals and dreams.

Make no mistake… the online world is only getting more complicated and over-populated. Google is saturated with mediocre content. Buyers have never been more discouraged and annoyed.

Mike, AJ and Amber FEEL THE SAME FRUSTRATIONS!

And that is why they’ve come together… to DISRUPT the marketing space and finally give business owners – like you – a REAL shot at LAUNCH success!

Your Hosts

Co-create your next launch plan with some of the best minds in the book marketing industry!

Mike Michalowicz (pronounced mi-‘kal-o-wits) is an author, entrepreneur and lecturer. By his 35th birthday he had founded and sold two multi-million-dollar companies. Mike created the “Profit First Formula”, a way for businesses to ensure profitability from their very next deposit forward. Mike is a former small business columnist for The Wall Street Journal; is the former MSNBC business makeover expert; is a popular keynote speaker on innovative entrepreneurial topics; and is the author of Profit First, Surge, The Pumpkin Plan, and The Toilet Paper Entrepreneur, which BusinessWeek deemed “the entrepreneur’s cult classic.”

AJ Harper is an editor and publishing strategist who helps authors write foundational books that enable them to build readership, grow their brand, and make a significant impact on the world. As a ghostwriter and developmental editor, AJ has worked with authors of every ability, from newbies to New York Times bestselling authors with millions of books sold. She is Head Writing Coach for Heroic Public Speaking, and is part of the coaching team for TEDx Cambridge, one of the longest-running and largest independently organized TED events in the world. AJ is also writing partner to Mike Michalowicz. Together, they’ve written six books, including Profit First, Pumpkin Plan, and their latest, Clockwork. She works one-on-one with authors in her biannual 16-week class, Top Three Book Workshop.

Amber Vilhauer is an online digital marketing expert who supports authors, speakers, and coaches to establish a powerful, integrated online presence that gets results and empowers them to make a difference in their industry. Since starting her company, NGNG Enterprises Inc. (standing for No Guts No Glory) in 2007, she has spent her career impacting her community and building strong strategic alliances with industry leaders and game-changers across the web. Amber has supported thousands of entrepreneurs on six continents to get results. She is the launch manager behind several #1 bestselling books including those for Mark Victor Hansen, Brendon Burchard, Lisa Nichols, and Les Brown.

We DEMAND Only the BEST for You

We’re going ALL OUT for this event!

You can expect your two days spent with us to be one of the most insightful and inspiring experiences you’d had thus far in your business.

  • Sunday, June 2nd You’re invited to an optional cocktail meet-and-greet with industry’s leading strategist Amber Vilhauer and her team starting at 7pm est.
  • Monday, June 3rd You’ll experience a mixture of workshop curriculum, breakouts, solo work time and collaboration from 9am – 6pm est.
  • Tuesday June 4th We are in session from 8am – 3pm, with a special VIP-only mastermind opportunity with Mike, AJ and Amber from 4-6pm est.
  • We provide healthy lunches and snacks both days to keep you feeling energetic and strong so you can maximize your opportunities.
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An Event
Customized
For You

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Excellence
In Every
Detail

You can also expect…

  • To feel extreme excitement as you arrive at our 100-acre Rock Lititz event campus for the ultimate live experience.
  • Our serious dedication to excellence in all ways – in every moment of your stay. This event will be a true mix of business, technology and art for your highest and best gain.
  • A lot of fun! Our location offers everything from an American Ninja Warrior course, pool and fitness center, incredible food at trendy on-site restaurants, a yoga studio, art gallery and co-working spaces.

Collaboration and connection at every stage. We’re handing over our highly-detailed launch plan, then elevating it real-time “with you” so you can walk away with your own, custom launch plan. No long blocks of draining talks.

  • Direct access to top online influencers plus an intimate group of other like-minded business owners who want to build wealth and freedom through impact FIRST.
  • To be a part of something innovative, creative and EXTRAORDINARY. No draining talks and closed access. We offer TOTAL access, comfort, flexibility and fun.
  • NO cookie-cutter, stale, overused tactics here! Leverage our hard work… the countless hours of planning and strategy that have been baked into our 10-month marketing and launch plan.
  • To feel moved, get re-energized, renew your passion and motivation. Expect to “finally” be surrounded by people who “get you” and “want” to support you.
  • Our dedication to ONLY working with the most inventive individuals who display the highest degrees of integrity (from our vendors, to staff to audience-members).
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True Innovation
and Leadership

… You can get ALL of that in ONE place on June 3 & 4, 2019 …

If you want the BEST opportunity to scale your message and impact,
and LAUNCH with the HIGHEST degrees of success … you need access and training from the best.
Mike, AJ and Amber are ready to serve YOU.

Expect A Great Experience

We put in the time and hard work to get this kind of feedback:

“There is no place like Rock Lititz on the planet. I’m dying to go back!”

Trevor Remy

If it’s good enough for superstars Ariana Grande, Taylor Swift, Usher, Lady Gaga and Elton John… we think you’ll LOVE it too!

Lititz, Pennsylvania was voted “The Coolest Small Town in America.” Spanning 100 acres, Rock Lititz is a state of the art facility that houses over 25 businesses and is meticulously designed to offer you a mind-blowing experience.

A short 20-minutes from Lancaster, we offer you everything from an American Ninja Warrior course, pool and fitness center, incredible food at trendy on-site restaurants, a yoga studio, art gallery and co-working spaces.

There’s easy access by train or shuttle (which we help facilitate) from New York, Baltimore, Washington D.C., and Philadelphia. We are staying at the famous (brand new) 92,000 sqft boutique hotel, Hotel Rock Lititz. Wow!

“Rock Lititz Rocks! The venue is amazing and well thought out. The staff is incredible, from the Catering staff, even right down to the cleaners who keep the place spotless. The bonus is that Lititz itself and the complex are first rate! You cannot go wrong in this world class facility!”

– Richie Voutselas

This is a one-time only opportunity!

To maintain an intimate and highly-productive setting, we have limited seats — and they are going fast!

General Admission

  • Sunday night cocktail meet-and-greet with industry’s leading strategist Amber Vilhauer and her team
  • Forever access to our private Facebook Group for networking and partnership opportunities
  • Entry to all workshops and breakouts
  • Healthy lunch, beverages and snacks included both days
  • Comprehensive conference workbook to include a copy of Mike’s book launch plan, PLUS digital files including contracts and other launch documents (HUGE value!)
  • $500 of your ticket will be donated to Front Row Foundation (100% of proceeds help create a Front Row Experience for individuals braving life-threatening illness)
  • A pre-release signed copy of Mike’s 2020 book (shipped when available)
  • Also receive a copy of Mike’s best-selling books The Pumpkin Plan, Clockwork and Profit First
  • Special event-only discounts to products and services that support your next launch
  • Ongoing “behind the curtain” access to Mike, AJ and Amber over the next 10 months to witness the execution of our launch “real time” (HUGE value!)

$4,997 

Special VIP Access – 1 Spot Left!

  • Sunday night cocktail meet-and-greet with industry’s leading strategist Amber Vilhauer and her team
  • Forever access to our private Facebook Group for networking and partnership opportunities
  • Entry to all workshops and breakouts
  • Healthy lunch, beverages and snacks included both days
  • Comprehensive conference workbook to include a copy of Mike’s book launch plan, PLUS digital files including contracts and other launch documents (HUGE value!)
  • $500 of your ticket will be donated to Front Row Foundation (100% of proceeds help create a Front Row Experience for individuals braving life-threatening illness)
  • A pre-release signed copy of Mike’s 2020 book (shipped when available)
  • Also receive a copy of Mike’s best-selling books The Pumpkin Plan, Clockwork and Profit First
  • Ongoing “behind the curtain” access to Mike, AJ and Amber over the next 10 months to witness the execution of our launch “real time” (HUGE value!)
  • Forever access to digital video recordings of the FULL event (HUGE value!)
  • Private, catered VIP dinner with Mike, AJ and Amber Monday night, June 3rd (HUGE value!)
  • Special 2-hour closing mastermind with Mike, AJ, and Amber June 4th 4-6pm (HUGE value!)
  • Deeper discounts to products and services that support your next launch (HUGE value!)
  • 2 post-event VIP-only Zoom calls for ongoing support and strategy (HUGE value!)

$9,997

“All In” with The Front Row Foundation

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When you RSVP for AuthorUpLive, you’re helping a dream come true!

As part of our goal to “raise the bar” in the business industry, $500 from each registration will automatically be donated to Front Row Foundation.

Front Row Foundation sponsors children and adults who are braving life-threatening illnesses by putting them in the “Front Row” of the live event of their dreams, such as a concert, sporting event, theatrical performance or other live experience.

Our goal is to raise $50,000 which will sponsor 3 families and create a tremendous impact. Thank you for your participation and support and we come together to give back in a BIG way!

Meet Jon Vroman, Co-Founder and Executive Director, Front Row Foundation

Jon Vroman is an award-winning keynote speaker, ultra-marathon runner, host of the Front Row Factor Podcast and in 2005, Jon co-founded Front Row Foundation, a charity that creates incredible once-in-a-lifetime experiences for kids and adults with life-threatening illnesses by giving them a Front Row experience at the live event of their dreams, and then helps the recipient and their family to use that experience as a metaphor to live every day of their lives — in the front row.

Got Questions?

Fill out the form below and we’ll promptly answer your questions —

FAQs

Are meals included with my ticket?

We provide healthy lunches and snacks both days to keep you feeling energetic and strong so you can maximize your opportunities. VIP attendees get to experience a private, catered dinner with Mike, AJ and Amber Monday night, June 3rd. All other attendees have several healthy, delicious restaurant choices close by. Attendees will be notified of these options and any special discounts offered to our group post-registration.

Can I bring a friend?

We’d love you to bring your spouse, business partner, team or friends! All attendees need to register separately. Contact us for group discounts.

What should I wear or bring? Will there be internet access?

We suggest you wear whatever you feel comfortable in that is business casual. The campus does have a pool, fitness center and yoga studio. We will offer complimentary wi-fi in the event room so you’re welcome to bring your smart devices and laptops

Can I make payments?

Yes! We offer 3-month and 6-month payment options depending on the package you invest in. Orders are secure and we do accept all major credit cards. And don’t forget this is a great tax write-off! Please contact us using the form below to discuss payment plan options.

What is your refund policy?

You can cancel before April 30th, 2019 and receive a full refund, less a 10% processing fee. If you cancel between May 1-15th, 2019 you will receive a 50% refund, less a 10% processing fee. If you cancel after May 15th, 2019 you will not be eligible for a refund but you are able to transfer your ticket to someone else. Just be sure to let us know the new attendee transfer information to later than June 1, 2019.

What is the closest airport?

Lancaster, PA airport is located in the city of Lititz, with flights from Baltimore and Pittsburgh as low as $29. Harrisburg International Airport is a short 30 minutes drive. There’s easy access by train or shuttle (which we help facilitate) from New York, Baltimore, Washington D.C., and Philadelphia.

When you RSVP, we will connect you to our Travel Concierge, Amber Petersen, who will personally coordinate your travel plans for a stress-free experience!

Where should I stay?

We highly recommend you stay with the group at the famous (brand new) 92,000 sqft boutique hotel, Hotel Rock Lititz. We have been offered a discounted room rate of only $134/night. This rate expires Sunday, May 12th, 2019 when rooms will still be available at normal price.

What is the greatest value and reason I should come?

You’ll get FULL ACCESS to the marketing and LAUNCH plan that industry’s leading strategist Amber Vilhauer helped design for Mike Michalowicz’s next book, which will be published by Penguin-Random House in 2020.

Rather than talk at you in a boring conference room for two days… Mike, AJ and Amber will co-create with you in a workshop setting, using our private plans and processes to help you map your own strategy for launch.

With a full commitment to transparency… we will allow you to take home our spreadsheets, contracts and other documents to use for your own massive, global book launch… PLUS, most importantly, you’ll understand how that leads to the development of a multi-million-dollar business.

This is a once-in-a-lifetime opportunity.

We know you. You want more. You want to sell boatloads of books at launch… and in the future.
You want to build an massive and engaged readership that will follow you as you grow your brand.

You’re not just launching a book. You’re launching a movement.

Mike, AJ and Amber are the best in the industry to show you the exact steps to launch with long-term success!

Reserve your spot now because we don’t plan to ever offer this pop-up event again.
Limited seats are going fast!

Looks who’s joining us at AuthorUpLive!

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