Don’t experience another small-time, disappointing launch.

In this training, you’ll create your own book LAUNCH PLAN based on the TESTED launch strategies Mike Michalowicz is using to sell 10,000 copies of his new book WEEK ONE.

AuthorUpLive IS A ONCE-IN-A-LIFETIME EXPERIENCE… and your opportunity to learn directly from the team behind the bestselling business books PROFIT FIRST, THE PUMPKIN PLAN and CLOCKWORK to design a marketing campaign that will not only sell books, but convert readers into ambassadors for you and your business.

  • You will be given a digital copy of the “tested” launch plan which was designed with industry’s leading strategist Amber Vilhauer to sell 10,000 copies of Mike’s next book WEEK ONE. Most authors sell less than 1,000 copies in the life of the book. This is 10X that in one week! Think there’s some value there?
  • Mike, AJ and Amber will teach you, using their private plans and processes, to map your own strategy for launch.
  • You’ll get connected with influencers and community in our private Facebook group.
  • Although authors stand to gain the highest advantage, any speaker or coach can use our most creative, innovative and sophisticated ideas to launch your next book, workshop or online program!
  • You will receive our spreadsheets, contracts and other documents to use for your own massive, global book launch… PLUS, most importantly, you’ll understand how that leads to the development of a multi-million-dollar business.

And, because you need to start with a great book, master writer AJ Harper shares her book development and editing process.

“If there will ever be a patron saint for entrepreneurs, Mike Michalowicz is surely a top contender for the position. He has personally been through every point of the entrepreneurial roller coaster, which gives him the credibility to speak to entrepreneurs in the kind of honest language they want to hear.”

– Simon Sinek, Optimist and author of Start With Why and Leaders Eat Last

You Deserve This Training

As an author, speaker or coach, you’re likely…

  • Drained… from investing in products, programs and events that only teach you part of the solution – then leave you hanging out to dry, wondering how to implement strategies, and in what order.
  • Frustrated… from not knowing who to trust and what needs to happen to actually GET RESULTS. (By now, you may even be wondering if getting results is nothing more than a “myth.”)
  • Concerned… about the future of your business, and what that means for your personal goals and dreams.

Make no mistake… the online world is only getting more complicated and over-populated. Google is saturated with mediocre content. Buyers have never been more discouraged and annoyed.


And that is why they’ve come together… to DISRUPT the marketing space and finally give business owners – like you – a REAL shot at LAUNCH success!

Your Hosts

Co-create your next launch plan with some of the best minds in the book marketing industry!

Mike Michalowicz (pronounced mi-‘kal-o-wits) is an author, entrepreneur and lecturer. By his 35th birthday he had founded and sold two multi-million-dollar companies. Mike created the “Profit First Formula”, a way for businesses to ensure profitability from their very next deposit forward. Mike is a former small business columnist for The Wall Street Journal; is the former MSNBC business makeover expert; is a popular keynote speaker on innovative entrepreneurial topics; and is the author of Profit First, Surge, The Pumpkin Plan, and The Toilet Paper Entrepreneur, which BusinessWeek deemed “the entrepreneur’s cult classic.”

AJ Harper is an editor and publishing strategist who helps authors write foundational books that enable them to build readership, grow their brand, and make a significant impact on the world. As a ghostwriter and developmental editor, AJ has worked with authors of every ability, from newbies to New York Times bestselling authors with millions of books sold. She is Head Writing Coach for Heroic Public Speaking, and is part of the coaching team for TEDx Cambridge, one of the longest-running and largest independently organized TED events in the world. AJ is also writing partner to Mike Michalowicz. Together, they’ve written six books, including Profit First, Pumpkin Plan, and their latest, Clockwork. She works one-on-one with authors in her biannual 16-week class, Top Three Book Workshop.

Amber Vilhauer is an online digital marketing expert who supports authors, speakers, and coaches to establish a powerful, integrated online presence that gets results and empowers them to make a difference in their industry. Since starting her company, NGNG Enterprises Inc. (standing for No Guts No Glory) in 2007, she has spent her career impacting her community and building strong strategic alliances with industry leaders and game-changers across the web. Amber has supported thousands of entrepreneurs on six continents to get results. She is the launch manager behind several #1 bestselling books including those for Mark Victor Hansen, Brendon Burchard, Lisa Nichols, and Les Brown.

We DEMAND Only the BEST for You

We’re going ALL OUT for this training!

You can expect this training to be one of the most insightful and inspiring experiences you’d had thus far in your business.

  • Our serious dedication to excellence in all ways – in every moment of your training.
  • We’re handing over our highly-detailed launch plan, then elevating it so you can create your own, custom launch plan.
  • Access to an intimate Facebook group of other like-minded business owners who want to build wealth and freedom through impact FIRST.
  • To be a part of something innovative, creative and EXTRAORDINARY.
  • NO cookie-cutter, stale, overused tactics here! Leverage our hard work… the countless hours of planning and strategy that have been baked into our 10-month marketing and launch plan.
  • To feel moved, get re-energized, renew your passion and motivation. Expect to “finally” engage in training created by people who “get you” and “want” to support you.
  • Our dedication to ONLY working with the most inventive individuals who display the highest degrees of integrity.

True Innovation
and Leadership

… You can get ALL of that in ONE training …

If you want the BEST opportunity to scale your message and impact,
and LAUNCH with the HIGHEST degrees of success … you need training from the best.
Mike, AJ and Amber are ready to serve YOU.

Expect A Great Experience

We put in the time and hard work to get this kind of feedback:

This is a one-time training opportunity!

What you get

  • Forever access to our private Facebook Group for networking and partnership opportunities
  • Recordings from all sessions of the AuthorUpLive event
  • Comprehensive conference workbook to include a copy of Mike’s book launch plan, PLUS digital files including contracts and other launch documents (HUGE value!)
  • A pre-release signed copy of Mike’s 2020 book (shipped when available)
  • Special discounts to products and services that support your next launch
  • Ongoing “behind the curtain” access to Mike, AJ and Amber over the next 10 months to witness the execution of our launch “real time” (HUGE value!)


Got Questions?

Fill out the form below and we’ll promptly answer your questions —

This is a once-in-a-lifetime opportunity.

We know you. You want more. You want to sell boatloads of books at launch… and in the future.
You want to build a massive and engaged readership that will follow you as you grow your brand.

You’re not just launching a book. You’re launching a movement.

Mike, AJ and Amber are the best in the industry to show you the exact steps to launch with long-term success!