Don’t experience another small-time, disappointing launch.

At this one-time-only intimate workshop, we’ll co-create your book LAUNCH PLAN based on the TESTED launch strategies Mike Michalowicz is using to sell 10,000 copies of his new book WEEK ONE.

— March 23 & 24, 2020 —

AuthorUpLive IS A ONCE-IN-A-LIFETIME EXPERIENCE

… and your opportunity to work directly with the team behind the bestselling business books PROFIT FIRST, THE PUMPKIN PLAN and CLOCKWORK to design a marketing campaign that will not only sell books, but convert readers into ambassadors for you and your business.

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  • Attendees will be given a physical and digital copy of the UPDATED launch plan with industry’s leading strategist Amber Vilhauer catered toward Mike’s next book release in 2021 (based on what we learned to sell 10,000 copies of Mike’s book, Fix This Next). Most authors sell less than 1,000 copies in the life of the book. This is 10X that in one week! Think there’s some value there?
  • Rather than talk at you for two days… Mike, AJ and Amber will co-create with you in a workshop setting, using our private plans and processes to help you map your own strategy for launch. (And… at a state-of-the-art facility chosen by the world’s biggest celebrities for their most intimate, special events!) 
  • Extra time on platform development, social media, and digital marketing trends. NO other speakers – Mike, AJ and Amber will give you their ALL!
  • Although authors stand to gain the highest advantage, any speaker or coach can use our most creative, innovative and sophisticated ideas to launch your next book, workshop or online program!
  • With a full commitment to transparency… we will allow you to take home our spreadsheets, contracts and other documents to use for your own massive, global book launch… PLUS, most importantly, you’ll understand how that leads to the development of a multi-million-dollar business.
  • And, because you need to start with a great book, master writer AJ Harper will reveal her book development and editing process.

“If there will ever be a patron saint for entrepreneurs, Mike Michalowicz is surely a top contender for the position. He has personally been through every point of the entrepreneurial roller coaster, which gives him the credibility to speak to entrepreneurs in the kind of honest language they want to hear.”

– Simon Sinek, Optimist and author of Start With Why and Leaders Eat Last

You Belong in This Room

“Amber, WOW! You, Mike and AJ over, over, over delivered! I told my team that this was one of the best three conferences I have attended in the last five years! Thank you for sharing all of your wisdom, insights and tools!” – Carson Tate

“Hi AJ, Amber, and Mike, I wanted to thank you for the opportunity to work with and learn from you three over the past two days. I can truly say that you all three amaze me, each in your different ways with your knowledge, understanding and intelligence you bring to your areas of expertise.” – Jeff van Meter

“You guys crushed it and seriously blew everyone away with this event.” – Amber Dugger

We DEMAND Only the BEST for You

We’re going ALL OUT for this SEQUEL event!

You can expect this next event with us to be even MORE insightful and inspiring.

  • Sunday, March 22nd – You’re invited to an optional cocktail meet-and-greet with your hosts starting at 7pm
  • Monday, March 23rd – You’ll experience a mixture of workshop curriculum, breakouts, solo work time and collaboration from 9am – 6pm est.
  • Tuesday, March 24th – We are in session from 8am – 3pm, with a special VIP-only mastermind opportunity with Mike, AJ and Amber from 4-6pm est.
  • We provide healthy lunches and snacks both days to keep you feeling energetic and strong so you can maximize your opportunities.
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An Event
Customized
For You

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Excellence
In Every
Detail

You can also expect…

  • To feel extreme excitement as you arrive at our 100-acre Rock Lititz event campus for the ultimate live experience.
  • Our serious dedication to excellence in all ways – in every moment of your stay. This event will be a true mix of business, technology and art for your highest and best gain.
  • A lot of fun! Our location offers everything from an American Ninja Warrior course, pool and fitness center, incredible food at trendy on-site restaurants, a yoga studio, art gallery and co-working spaces.

Collaboration and connection at every stage. We’re handing over our NEW 2021 highly-detailed launch plan, then elevating it real-time “with you”. 

  • Direct access to top online influencers plus an intimate group of other like-minded business owners who want to build wealth and freedom through impact FIRST.
  • To be a part of something innovative, creative and EXTRAORDINARY. We offer TOTAL access, comfort, flexibility and fun.
  • NO cookie-cutter, stale, overused tactics here! Leverage our hard work… the countless hours of planning and strategy that have been baked into our NEXT 10-month marketing and launch plan.
  • To feel moved, get re-energized, renew your passion and motivation. Expect to “finally” be surrounded by people who “get you” and “want” to support you.
  • Our dedication to ONLY working with the most inventive individuals who display the highest degrees of integrity (from our vendors to staff to audience members).
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True Innovation
and Leadership

… You can get ALL of that in ONE place on March 23 & 24, 2020 …

If you want the BEST opportunity to scale your message and impact,
and LAUNCH with the HIGHEST degrees of success … you need access and training from the best.
Mike, AJ and Amber are ready to serve YOU.

“There is no place like Rock Lititz on the planet. I’m dying to go back!”

Trevor Remy

We are traveling BACK to Lititz, Pennsylvania … “The Coolest Small Town in America.”

Spanning 100 acres, Rock Lititz is a state of the art facility that houses over 25 businesses and is meticulously designed to offer you a mind-blowing experience.

Get SPECIAL Early Bird Pricing - Limited Time Only!

To maintain an intimate and highly-productive setting, we will limit seats again
(…AND they will sell twice as fast the second time around!)

General Admission

  • Sunday night cocktail meet-and-greet with your hosts
  • Forever access to our private Facebook Group for networking and partnership opportunities
  • Entry to all workshops and breakouts
  • Healthy lunch, beverages and snacks included both days
  • Comprehensive conference workbook to include a copy of Mike’s NEW 2021 book launch plan, PLUS digital files including contracts and other launch documents (HUGE value!)
  • A pre-release signed copy of Mike’s 2021 book (shipped when available)
  • Special event-only discounts to products and services that support your next launch
  • Ongoing “behind the curtain” access to Mike, AJ and Amber over the following year to witness the execution of our NEXT launch “real time” (HUGE value!)

Normally $4,997 Early Bird: $3,497 

Special VIP Access – 10 Spots Only!

  • Sunday night cocktail meet-and-greet with your hosts
  • Forever access to our private Facebook Group for networking and partnership opportunities
  • Entry to all workshops and breakouts
  • Healthy lunch, beverages and snacks included both days
  • Comprehensive conference workbook to include a copy of Mike’s NEW 2021 book launch plan, PLUS digital files including contracts and other launch documents (HUGE value!)
  • A pre-release signed copy of Mike’s 2021 book (shipped when available)
  • Special event-only discounts to products and services that support your next launch
  • Ongoing “behind the curtain” access to Mike, AJ and Amber over the following year to witness the execution of our NEXT launch “real time” (HUGE value!)
  • Forever access to digital video recordings of the FULL event (HUGE value!)
  • Private, catered VIP dinner with Mike, AJ and Amber Monday night, March 23rd (HUGE value!)
  • Special 2-hour closing mastermind with Mike, AJ, and Amber March 24th 4-6pm (HUGE value!)
  • Deeper discounts to products and services that support your next launch (HUGE value!)
  • 2 post-event VIP-only Zoom calls for ongoing support and strategy (HUGE value!)

Normally $9,997 Early Bird: $7,497

Got Questions?

Fill out the form below and we’ll promptly answer your questions —

FAQs

Are meals included with my ticket?

We provide healthy lunches and snacks both days to keep you feeling energetic and strong so you can maximize your opportunities. VIP attendees get to experience a private, catered dinner with Mike, AJ and Amber Monday night, March 23rd. All other attendees have several healthy, delicious restaurant choices close by. Attendees will be notified of these options and any special discounts offered to our group post-registration.

Can I bring a friend?

We’d love you to bring your spouse, business partner, team or friends! All attendees need to register separately. Contact us for group discounts.

What should I wear or bring? Will there be internet access?

We suggest you wear whatever you feel comfortable in that is business casual. The campus does have a pool, fitness center and yoga studio. We will offer complimentary wi-fi in the event room so you’re welcome to bring your smart devices and laptops

Can I make payments?

Yes! We offer 3-month and 6-month payment options depending on the package you invest in. Orders are secure and we do accept all major credit cards. And don’t forget this is a great tax write-off! Please contact us using the form above to discuss payment plan options.

What is your refund policy?

You can cancel before January 31, 2020 and receive a full refund, less a 10% processing fee. If you cancel between February 1-15th, 2020 you will receive a 50% refund, less a 10% processing fee. If you cancel after February 15th, 2020 you will not be eligible for a refund but you are able to transfer your ticket to someone else. Just be sure to let us know the information for the new attendee you’re transferring to no later than March 1, 2020.

What is the closest airport?

Lancaster, PA airport is located in the city of Lititz, with flights from Baltimore and Pittsburgh as low as $29. Harrisburg International Airport is a short 30 minutes drive. There’s easy access by train or shuttle (which we help facilitate) from New York, Baltimore, Washington D.C., and Philadelphia.

Where should I stay?

We highly recommend you stay with the group at the famous (brand new) 92,000 sqft boutique hotel, Hotel Rock Lititz. We have secured a discounted room rate of only $134/night. This rate expires March 1, 2020 when rooms will still be available at normal price.

What is the greatest value and reason I should come?

You’ll get FULL ACCESS to the NEW marketing and LAUNCH plan that the industry’s leading strategist, Amber Vilhauer, helped design for Mike Michalowicz’s next, NEXT book, which will be published by Penguin-Random House in 2021.

Rather than talk at you in a boring conference room for two days… Mike, AJ and Amber will co-create with you in a workshop setting, using our private plans and processes to help you map your own strategy for launch.

With a full commitment to transparency… we will send you home with our spreadsheets, contracts and other documents to use for your own massive, global book launch… PLUS, most importantly, you’ll understand how that leads to the development of a multi-million-dollar business.

There is no event like this on the planet!

We know you. You want more. You want to sell boatloads of books at launch… and in the future.
You want to build a massive and engaged readership that will follow you as you grow your brand.

You’re not just launching a book. You’re launching a movement.

Mike, AJ and Amber are the best in the industry to show you the exact steps to launch with long-term success!

Reserve your spot now because prices go up.
Limited seats will go fast!

Looks who’s joining us at AuthorUpLive!

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